Tuesday, September 2, 2014

#HEELSTOTHEWHEELS SERIES: @LOCLOV'S HOLISTIC APPROACH TO NATURAL HAIR CARE

I've no doubt been enjoying putting #heelstothewheels in the 2014 +Kia Motors Worldwide Optima Hybrid EX. The fact that it is a Hybrid and has definitely resulted in my being more considerate of  the environmental impact of not just cars but habits, products used, etc. I had a Q and A sit-down ride along in the 2014 Kia Optima Hybrid EX with my own stylist (only the best), as well as Owner and Master Loctician, Salih Watts of www.loclov.com, for my most recent #heelstothewheels edition, to dish on the development of Loc Lov Styles 100% natural hair and body collection.
Owner and Master Locitician, Salih Watts of www.loclov.com, pictured in the 2014 Kia Optima Hybrid EX as we dish Loc Lov Hair and Body collection.
Q: RUNNING A SALON IS HARD ENOUGH, WHAT MADE YOU WANT TO START A HAIR AND BODY COLLECTION?
A: I have seen the damage that unhealthy products and styling practices cause in our client's hair, so myself and my Product Manager, Zeenat Watts, developed our own line of 100% natural hair care products that are highly effective.

Q: WHAT MAKES YOUR PRODUCT COLLECTION SO EFFECTIVE?
A: Loc Lov products can restore and reinvigorate damaged or neglected hair.

Q: WHERE ARE LOC LOV PRODUCTS MADE?
A: All of our products are made in-house at our salon in Silver Spring, MD with the right combination of premium quality and 100% natural ingredients. Before introducing products to the masses, we tested and perfected over the past 5 years on our very own clients with all different textures, styles and special hair needs.

Q: WHAT IS YOUR MOST POPULAR PRODUCT?
A: That is a hard question to answer because every customer has different needs. If I had to choose, I would say our Refresh'N which we refer to as the Febreeze for hair. It's designed to be used in between shampoos to neutralize any unwanted odor in one's hair and replace with a fresh, light and natural scent. But we also have products that address common issues like psoriasis and dermatitis and the response has been excellent. Sometimes clients feel as if they have no choice but to deal with their issues not knowing there are available treatment options that are effective. We also have a shea butter product that doubles as both a hair and body moisturizer.
Loc Lov's product lineup includes a no-reside Hair Hold Polish, Refresh'N, Hair Nectar and more. Visit www.loclov.com for the complete hair and body collection.
Q: WHAT ARE SOME OF THE MOST COMMON INGREDIENTS USED IN LOC LOV PRODUCTS?
A: Grapeseed oil, Aloe Vera, Rosemary, Tea Tree. But it varies depending on the purpose of the product. Our biggest thing was just wanting to be all-natural because I've seen the adverse affects of using products full of chemicals and other things that can take a toll on your hair.

Q: WHERE DO YOU WANT TO GO FROM HERE WITH LOC LOV PRODUCTS?
A: Products are currently available for purchase in-house and online at www.loclov.com. But we want to be available to the masses and want to secure mass distribution in both independent and major retail outlets. The natural hair market is huge. We don't want to cater to a select few. We want to cater to the mass market and those who can truly benefit from the products we are producing so that their natural hair needs are effectively met.

Q: LAST QUESTION, WHAT IS YOUR MOST FAVE FEATURE OF THE 2014 KIA OPTIMA HYBRID EX?
A: The panoramic sunroof is amazing. It's so open and makes this ride feel even more spacious.

Do you rock eau natural? What do you look for in natural hair products?

For more about Loc Lov, visit www.loclov.com. This #heelstothewheels series continues. Follow my "Heels To The Wheels" chronicles featuring the 2014 Kia Optima Hybrid EX on Instagram and Twitter @bagladies, hashtag #heelstothewheels.


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